What Is a Good Engagement Rate on Instagram and TikTok?

Engagement rate shows how many people actually interact with a creator’s posts compared with how many follow them. It is one of the first numbers brands check before working with an influencer. The most common formula is simple: add the likes and comments (and shares, if you track them), divide by the number of followers, then multiply by 100. For example, a post with 800 likes and 40 comments from an account with 20,000 followers has an engagement rate of 4.2 percent. What counts as good? Benchmarks change by platform, niche and account size, but as a rough guide, below 1 percent is low, 1 to 3 percent is average, 3 to 6 percent is good and above 6 percent is excellent. TikTok accounts often see higher rates than Instagram, and smaller accounts usually have higher rates than very large ones. Why it matters more than follower count: an account with 10,000 engaged followers can bring a brand better results than an account with 200,000 inactive ones. A sudden jump in followers without a matching rise in likes can also be a warning sign of fake or purchased followers. You can test your own numbers with the Engagement Rate Calculator on Ferryclip. For a fuller picture, average the last 10 to 20 posts instead of using a single one, and compare with similar accounts in your niche.